Local Wisdom, Local Culture, and Global Market Post-Pandemic Covid-19: Rebranding the City of Tuban, Indonesia

Santi Isnaini; Dina Septiani; Satrya Wibawa; Aqila Nur Rahmalia

doi:10.38194/jurkom.v7i1.993

Santi Isnaini Airlangga University, Surabaya, ID
Dina Septiani Universitas Airlangga
Satrya Wibawa Universitas Airlangga
Aqila Nur Rahmalia Universitas Airlangga

DOI: https://doi.org/10.38194/jurkom.v7i1.993

Keywords: city branding, local wisdom, strategy, sustainable cities and communities

Abstract

This study aims to describe the implementation of local wisdom in the imaging strategy of Tuban, East Java, after the Covid-19 pandemic. It is crucial to explore the understanding of implementing local wisdom in the imaging strategy of Tuban, East Java, after the COVID-19 pandemic. In this study, the theories used include the theory of city branding, city imaging strategies, and local wisdom. These three theories become the basis for understanding and explaining the implementation of local wisdom in the imaging strategy of the city of Tuban, East Java. The results showed that Tuban Regency carried out various city imaging efforts. Implementing local wisdom in urban imaging strategies includes history, processes, stakeholders, city branding elements, and events. The research model on the implementation of local wisdom in the imaging strategy of Tuban City is closely related to history, which includes branding initiatives in the city vision, tradition and culture, city regulations, and city vision.

References

Ahimsa, P., & Shri, H. (2007). Scientist of Culture and Revitalization towards the local wisdoms, theoretical challenge and methodology. Scientific speech at the 62nd anniversary of FIB UGM in Yogyakarta. Yogyakarta: Gadjah Mada University Press.
Algozzine, B. & Hancock, D. R. (2006). Doing Case Study Research: A Practical Guide for Beginning Researchers. New York: Teachers College Press.
Anholt, S. (2007). Competitive Identity: The New Brand Management of Nations, Cities, and Regions. USA: Palgrave Macmillan.
Bouma, G. D. (1993). The Research Process. Revised Edition. Oxford: Oxford University Press.
Campelo, A. (2015). Rethinking Sense of Place: Sense of One and Sense of Many in Kavaratzis, M., Warnaby, G., Ashworth, G.J (eds). Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. New York: Spinger
Dinnie, K. (2011). Introduction to the Theory of City Branding in Dinnie, K (ed). City Branding: Theory and Cases. New York: Palgrave Macmillan.
Fajarini, U. (2014). The Role of Local Wisdom in Character Education. SOCIO DIDACTICS: Social Science Education Journal, 1(2).
Gillham, B. (2000) Case Study Research Methods. Continuum, London.
Insch, A. (2011). Branding the City as an Attractive Place to Live. in Dinnie, K (ed). City Branding: Theory and Cases. New York: PALGRAVE MACMILLAN
Istihar, A. (2021). Preserve Local Wisdom, Tuban Regent Mandates the Use of Javanese in the Regency Environment. Jatim Times. https://lumajang.jatimtimes.com/baca/245043/20210706/073000/lestarikan-kearifan-lokal-bupati-tuban-wajibkan-penggunaan-bahasa-jawa-di-lingkungan-pemkab
Kavaratzis, M. (2008). From City Marketing to City Branding: An Interdisciplinary Analysis with Reference to Amsterdam, Budapest and Athens. Groningen: Rijksuniversiteit Groningen. Unpublished PhD thesis
Lestari, R. B,. (2016). Building a City Image in Global Competition Through City Branding. Business and Entrepreneurship Forum. Scientific Journal of STIE MDP. Vol. 5 No. 2 March 2016.
Lincoln, Y. S. and Guba, E.G. (1985). Naturalistic Inquiry. Beverly Hills: Sage Publications.
Maxwell, J. A. (1996). Qualitative Research Design: An Interactive Approach. Thousand Oaks, CA: Sage Publications.
Mazda, G. (2021). Tuban Regent to Promote Religious Values and Local Wisdom in Governance. Tugu Jatim. https://tugujatim.id/bupati-tuban-bakal-canangkan-nilai-religi-dan-kearifan-lokal-dalam-tata-kelola-pemerintahan/
Moilanen, T., & Rainisto, S. (2009). How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. New York: PALGRAVE MACMILLAN.
Sudarsono, M. (2023). Raising Local Wisdom Culture, Commemoration of 77th Bhayangkara Anniversary in Tuban Colored by Beksan Langen Tayub. Tribun Jatim. https://jatim.tribunnews.com/2023/07/02/angkat-budaya-kearifan-lokal-peringatan-hut-bhayangkara-ke-77-di-tuban-diwarnai-beksan-langen-tayub
Wagiran, W. (2012). Character Development Based on Local Wisdom Hamemayu hayuning bawana (Identification of Character Values Based on Culture). Jurnal Pendidikan Karakter, 2 (3), 329-339.