Pribumi Digital Moderat: Profil Kecakapan Komunikasi Digital Generasi Z
Keywords:
digital skills, digital communication, generation Z, digital native
Abstract
The development of digital media encourages the growth of creativity as well as raises various ethical issues. To encourage a positive impact, users must have digital communication skills. This study aims to determine the digital communication skills of Generation Z, and the study was conducted in Riau Province. This study uses a quantitative approach with a survey method on 150 generation Z representing urban and rural areas. The research instrument uses four dimensions of digital skills: information, communication, problem-solving, and content development. This study found that a high percentage of all information skills indicators showed that Generation Z's digital literacy was relatively good because they could choose credible websites and social media. Communication skills show a high percentage on all indicators, even very high indicators of the ability to communicate in a digital environment and respect differences, such as religion, culture, gender, and social status. Digital problem-solving skills show a high percentage on all indicators, especially the ability to decide on the use of digital platforms according to their goals and needs. Meanwhile, content development skills tend to be low in producing creative content and managing rights and licenses. This finding concludes that Generation Z is a digital native who is moderate to digital cultural differences and responsive to the development of digital media. This study recommends strengthening digital literacy, especially the development of creative content and intellectual property.
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Monggilo, Z. M. Z., & Kurnia, N. (Eds.). (2021). Modul Cakap Bermedia Digital. Jakarta: Kementerian KOMINFO.
Muannas, M. (2018). Proses Gatekeeping Terkait Redistribusi Konten Media Sosial: Persfektif Generasi Z. Jurnal Jurnalisa, 4(2). https://doi.org/10.24252/jurnalisa.v4i2.6898
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Wijaya, S. S. M. D., Purnawan, N. L. R., & Gelgel, N. M. R. A. (2022). Motif dan Kepuasan Generasi Z Kota Denpasar Menggunakan Vidio sebagai Aplikasi Video Streaming. Jurnal Medium, 3(1), 34–41.
Wijoyo, H., Indrawan, I., Handoko, A. leo, Santamoko, R., & Cahyono, Y. (2020). Generasi Z & Revolusi Industri 4.0. Banyumas: Pena Persada.
Zikmund, W. G., Carr, J. C., Babin, B. J., & Griffin, M. (2013). Business Research Methods (9th ed.). South-Western: Cengage Learning.
Aesaert, K., van Nijlen, D., Vanderlinde, R., & van Braak, J. (2014). Direct measures of digital information processing and communication skills in primary education: Using item response theory for the development and validation of an ICT competence scale. Computers & Education, 76, 168–181. https://doi.org/10.1016/j.compedu.2014.03.013
Ahmed, N. (2019). Generation Z’s Smartphone and Social Media Usage: A Survey. Journalism and Mass Communication, 9(3). https://doi.org/10.17265/2160-6579/2019.03.001
Anwar, T. M. (2019). Phenomenology of Communication of Generation Z in Pekanbaru. Komunikator, 11(1). https://doi.org/10.18196/jkm.111015
APJII. (2018). Hasil Survei Penetrasi dan Perilaku Pengguna Internet Indonesia 2018. Retrieved from https://apjii.or.id/content/read/39/410/Hasil-Survei-Penetrasi-dan-Perilaku-Pengguna-Internet-Indonesia-2018
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Cernison, M., & Ostling, A. (2017). Measuring Media Literacy in the EU: Results from the Media Pluralism Monitor 2015. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2906216
Cohn, K. H. (2007). Developing Effective Communication Skills. Journal of Oncology Practice, 3(6), 314–317. https://doi.org/10.1200/JOP.0766501
Eynon, R., & Geniets, A. (2016). The digital skills paradox: how do digitally excluded youth develop skills to use the internet? Learning, Media and Technology, 41(3), 463–479. https://doi.org/10.1080/17439884.2014.1002845
Firamadhina, F. I. R., & Krisnani, H. (2021). Perilaku Generasi Z terhadap Penggunaan Media Sosial Tiktok: TikTok Sebagai Media Edukasi dan Aktivisme. Share : Social Work Journal, 10(2), 199. https://doi.org/10.24198/share.v10i2.31443
Fitri, A., Febrianita, Y., & Abdurrahman, B. (2019). Gambaran Pengetahuan Tentang Phubbing Akibat Kecanduan Gadget Pada Generasi Z Di Sma Negeri 9 Kota Pekanbaru Provinsi Riau. Jurnal Keperawatan Abdurrab, 3(2), 46–52. https://doi.org/10.36341/jka.v3i2.1120
Guess, A., Nagler, J., & Tucker, J. (2019). Less than you think: Prevalence and predictors of fake news dissemination on Facebook. Science Advances, 5(1). https://doi.org/10.1126/sciadv.aau4586
Gustiani, T., Ratna, W. A., & Solihat, R. (2017). Profile of Students Communication Skills on Global Warming and Pollution Subject Using Conference Assessment. International Journal of Science and Applied Science: Conference Series, 2(1), 396. https://doi.org/10.20961/ijsascs.v2i1.16754
Hampton, K. N., Robertson, C. T., Fernandez, L., Shin, I., & Bauer, J. M. (2021). How variation in internet access, digital skills, and media use are related to rural student outcomes: GPA, SAT, and educational aspirations. Telematics and Informatics, 63, 101666. https://doi.org/10.1016/j.tele.2021.101666
Ilahi, F. K., & Syafuddin, K. (2021). Konsumsi Pemberitaan Media Online di Masa Pandemi oleh Ikatan Pelajar Riau Yogyakarta (IPRY-KB) Komisariat Bengkalis Selama Covid-19. Jurnal Riset Komunikasi, 4(2), 275–292. https://doi.org/10.38194/jurkom.v4i2.349
Jati, W. R. (2015). Bonus Demografi Sebagai Mesin Pertumbuhan Ekonomi: Jendela Peluang atau Jendela Bencana di Indonesia? Populasi, 23(1), 1. https://doi.org/10.22146/jp.8559
Kholis, N. (2021). Dakwah Virtual, Generasi Z dan Moderasi Beragama. IQTIDA: Journal of Da’wah and Communication, 1(2), 155–168.
Kominfo. (2018). Kominfo: Penyebar Hoaks Berkisar Usia 45 ke Atas. Retrieved July 31, 2022, from https://m.kominfo.go.id/content/detail/15381/kominfo-penyebar-hoaks-berkisar-usia-45-ke-atas/0/sorotan_media
Lestari, C. A., & Dwijayanti, R. I. (2020). Kecakapan Literasi Media di Kalangan Generasi Milenial. Jurnal Ilmu Komunikasi, 18(1), 48. https://doi.org/10.31315/jik.v18i1.2781
Lestari, C. I., & Irwansyah, I. (2021). Kolaborasi Produksi Konten YouTube melalui Multi-Channel Network: Studi pada Kreator Sandy SS dengan Collab Asia. Jurnal Riset Komunikasi, 4(1), 143–159. https://doi.org/10.38194/jurkom.v4i1.152
Maeskina, M. M., Hidayat, D., & Maharani, I. F. (2021). IPPAR Model Pendekatan Content creator Dalam Mempertahankan Reputasi Di Media Snack Video. Communicatus: Jurnal Ilmu Komunikasi, 5(2), 161–184. https://doi.org/10.15575/cjik.v5i2.14624
McQuail, D. (2010). McQuail’s Mass Communication Theory (6th ed.). London: SAGE Publications.
Monggilo, Z. M. Z., & Kurnia, N. (Eds.). (2021). Modul Cakap Bermedia Digital. Jakarta: Kementerian KOMINFO.
Muannas, M. (2018). Proses Gatekeeping Terkait Redistribusi Konten Media Sosial: Persfektif Generasi Z. Jurnal Jurnalisa, 4(2). https://doi.org/10.24252/jurnalisa.v4i2.6898
Mustaqimmah, N., & Sari, N. D. (2022). The Self-Concept of Generation Z Users of The Tik Tok Application in Rokan Hulu Regency. Medium, 9(2), 148–166. https://doi.org/10.25299/medium.2021.vol9(2).8430
Oberländer, M., Beinicke, A., & Bipp, T. (2020). Digital competencies: A review of the literature and applications in the workplace. Computers & Education, 146, 103752. https://doi.org/10.1016/j.compedu.2019.103752
Oberländer, M., & Bipp, T. (2022). Do digital competencies and social support boost work engagement during the COVID-19 pandemic? Computers in Human Behavior, 130, 107172. https://doi.org/10.1016/j.chb.2021.107172
Park, Y. (2016). 8 digital skills we must teach our children. Retrieved June 27, 2021, from https://www.weforum.org/agenda/2016/06/8-digital-skills-we-must-teach-our-children/
Rastati, R. (2018). Media Literasi Bagi Digital Natives: Perspektif Generasi Z di Jakarta. Jurnal Kwangsan, 6(1), 60. https://doi.org/10.31800/jtp.kw.v6n1.p60--73
Riduwan. (2006). Metode dan Teknik Menyusun Tesis. Bandung: Alfabeta.
Sanches, T. (2020). Information skills and library knowledge for higher education teachers. 6th International Conference on Higher Education Advances (HEAd’20). https://doi.org/10.4995/HEAd20.2020.11027
Sayekti, I. M. S. (2022). Studi Lazada: Kolaborasi Pemangku Kepentingan, Pola Pikir Tumbuh Kunci Talenta Digital. Retrieved June 28, 2022, from https://pressrelease.kontan.co.id/news/studi-lazada-kolaborasi-pemangku-kepentinganpola-pikir-tumbuh-kunci-talenta-digital
Sugiono, S. (2020). Industri Konten Digital Dalam Perspektif Society 5.0 (Digital Content Industry in Society 5.0 Perspective). JURNAL IPTEKKOM (Jurnal Ilmu Pengetahuan & Teknologi Informasi), 22(2), 175–191. https://doi.org/http://dx.doi.org/10.33164/iptekkom.22.2.2020.175-191
Sutikno, A. N. (2020). BONUS DEMOGRAFI DI INDONESIA. VISIONER : Jurnal Pemerintahan Daerah Di Indonesia, 12(2), 421–439. https://doi.org/10.54783/jv.v12i2.285
Suwana, F., Pramiyanti, A., Mayangsari, I. D., Nuraeni, R., & Firdaus, Y. (2020). Digital Media Use of Generation Z During Covid-19 Pandemic. Jurnal Sosioteknologi, 19(3), 327–340. https://doi.org/10.5614/sostek.itbj.2020.19.3.2
van Laar, E., van Deursen, A. J. A. M., van Dijk, J. A. G. M., & de Haan, J. (2020a). Determinants of 21st-Century Skills and 21st-Century Digital Skills for Workers: A Systematic Literature Review. SAGE Open, 10(1), 215824401990017. https://doi.org/10.1177/2158244019900176
van Laar, E., van Deursen, A. J. A. M., van Dijk, J. A. G. M., & de Haan, J. (2020b). Measuring the levels of 21st-century digital skills among professionals working within the creative industries: A performance-based approach. Poetics, 81, 101434. https://doi.org/10.1016/j.poetic.2020.101434
Wahyuni, D., Amelia, V., & Latiar, H. (2020). Perilaku pencarian informasi generasi z di SMA Negeri 8 Pekanbaru. Al-Kuttab : Jurnal Kajian Perpustakaan, Informasi Dan Kearsipan, 2(2), 21–33. https://doi.org/10.24952/ktb.v2i2.2687
Wijaya, S. S. M. D., Purnawan, N. L. R., & Gelgel, N. M. R. A. (2022). Motif dan Kepuasan Generasi Z Kota Denpasar Menggunakan Vidio sebagai Aplikasi Video Streaming. Jurnal Medium, 3(1), 34–41.
Wijoyo, H., Indrawan, I., Handoko, A. leo, Santamoko, R., & Cahyono, Y. (2020). Generasi Z & Revolusi Industri 4.0. Banyumas: Pena Persada.
Zikmund, W. G., Carr, J. C., Babin, B. J., & Griffin, M. (2013). Business Research Methods (9th ed.). South-Western: Cengage Learning.
Published
2022-08-31
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Articles
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